Gemdev
| CIRIEC publication 06/07/2021 |
 |
 PUBLICATION |
 Determining Factors of Loyalty in Brazilian Agricultural Cooperatives Christiane MARTINEZ, Vilmar MOREIRA, Reginaldo BARREIROS & Alex WEYMERAn extensive literature review, content analysis of interviews and a survey with cooperative members allowed to identify factors that affect loyalty: culture, price, profit, transparency, relationship and leadership. Among the main findings, the research found that members’ perception of “trust” is more supported on a calculative logic of relationship based on exchanges, prices and payment than on shared meanings with long-term perspectives guided by cooperative principles. The extensive bibliographical reference and emerging factors found can help other researchers to develop deeper understandings on loyalty of members to agricultural coops. Date2020 WP20/16 download PDF |
| ALL WORKING PAPERS |